Despite being a household name in the US, Lands' End Kids is a relative newcomer to the UK market, launching autumn/winter 2010. The central premise of the range is to 'let kids be kids'. Graphic T-shirts celebrate animals, creepy crawlies

The Kite Kids SS12 collection showcases its design, quality and ethical sourcing. The designs have been created to make children smile, offering a mix of contemporary styles and classics, stunning colours and thoughtful details in every garment

's personal mantra 'Love Is Life'. DVF for Gap Kids from £9.95Have you seen... Our 'it's a wrap' article, as the Queen of cool prints launched her collection for Gap Kids and Gap Baby nationwide and online

Two contrasting design ethos' lie behind Kenzo Kids' Spring/Summer 2012 look; modern styles and conceptual shapes blend with a vintage-inspired natural colours and woven materials to give a fresh, non nostalgic take on the brand's heritage look. A

union jack primary shades with country florals for a fresh take on British style.Clarks won the award for Best Shopping Experience, were highly commended for Best Shoe Shop and shortlisted for Boys and Baby fashion in the Junior Design Awards 2012Don

Since launching in 1825, Clarks kids has played a vital role in children's fashion with a strong emphasis on classic British style and expert shoe fitting services. The spring/summer 2012 boys collection takes inspiration from British heritage

, white and blue with country florals in premium breathable leather designed to be comfortable and durable. Clarks won the coveted award for Best Shopping Experience, were highly commended for Best Shoe Shop and shortlisted for Boys and Girls fashion

Quality in all things is the keynote of Rachel Riley's success. Exquisite workmanship and quality cloth results in clothes that will last and last - and not go out of fashion. Items from Rachel Riley's collection are cherished as heirloom pieces

highly commended for Best Shoe Shop and shortlisted for Boys, Girls and Baby fashion in the Junior Design Awards 2012Don't miss... Senior Range Manager at Clarks, Chloe Thomson, selects the best summer Clarks styles for small feet

For Gap KidsEco Fashion  – AravoreBest Fashion Retailer  – Rachel RileyDesigner of the Year – Stella McCartneyBest Footwear – AngulusBest Emerging Talent – Pale CloudBest UK Fashion Brand – Caramel Baby & ChildBest International Fashion Brand  – Mon Marcel