My First Snuggle Sacs are soft sleeping bags created to help ease the move for a toddler from a cot into their first bed. Your child slips inside a super-soft sac, lined with cotton. There's a range of fun designs, so you can find one that's just right for your child. My First Sn...

The Sleepyhead Deluxe is a portable first bed for your baby. It can be used in your baby's cot, for bed-sharing, for travel - or simply to provide your baby with a comfort spot to sleep somewhere else in the house. As well as being a snug place for your baby to rest her head, it ...

With its practical modern design the Up & Down Bouncer is the first baby chair to be height adjustable so that your baby can always see his parents or siblings.  The bouncer chairs is designed to be used from birth through to 9kg and allows you to take your baby anywhere in the h...

The Unbelievabowl is designed to stick to your baby's highchair or any smooth surface with super suction power. Simple and easy to attach, once securely locked in position your baby will not be able to remove the bowl or spill its contents, making mealtimes less stressful and mes...

Clipping onto the side of your buggy, Hamster Buggy Bags provide you with extra storage space for essentials and shopping. Additional weight is distributed towards the front and bottom of the buggy on both sides, aided by the shape of the bags. With convenience and safety in mind...

The Maia bag by Momymoo has a zip around the outside allowing it to be made larger or more compact depending on how much you need to carry. There are numerous pockets to keep items organised and safe, an internatl wet bag and a matching change mat. The bag has been designed to tr...

Combining practicality and stylish good looks, the Bunk Bed Buddy is the top bunk perfect companion keeping your child's night-time essentials next to them in bed. It is designed to securely hold books, a clock, small toys and even a drink. Inspired by the power of books, the Tid...

The Magic Globe Rocker stimulates a child's senses through light and sound. The rocker comes with Magic cards, with different themes and songs, which are inserted into the rocker to activate it. The rocker has interactive pull toys on an adjustable toy arch which provide sound bu...

The Sudocrem mousses are the only children's skincare to products to use Proderm Technology. This innovative technology locks in moisture, is rapidly absorbed, forms a semi-permeable membrane and strengthens the lipid composition of the skin. It is combined with qualities that le...

If you are caught out with a thirsty baby and no bottle, Chillipeeps can help. These portable and re-useble teats transform ready-made milk solutions and adult water bottles into a baby friendly bottle. Invented by a mother, this handy product is made from BPA free plastic, has t...