This no-spill, free flow cup is designed to help keep your baby hydrated when you're on the go. There are soft handles that are easy to grip and a soft spout to protect your baby's gums.Spout Free-Flow Cup, £2.50, by Vital Innovations

This car seat’s very name conjures up a super-hero aura. Suitable from three to 12 years, using an innovative Stepsize system that adapts both the height of the headrest and the height and width of the shoulder protectors, its unique shell

Combining maximum safety with minimum weight (at a mere 2.9kg, it’s one of the lightest baby car seats on the market), the Air has an innovative integrated, closed design that follows the same safety principles of a bicycle helmet. The seat also has

friendly-faced zoo characters – Owl, Bee, Monkey and Ladybug – the product’s innovative design means that if (or, more likely, when) your child gets tired of pulling his own luggage, the case can easily be converted into a shoulder bag using the removable

A cool and innovative rucksack that is ideal for beach holidays, trips to the pool and days out. To make it fully waterproof it uses the latest dry-bag technology, and is also light and durable, with a specially designed wide opening to make packing