When your children playing on the beach out in the sun, it's important to ensure they're protected from the sun's harsh rays. Babies In Sheep's Clothing have introduced an exclusive new line to their website in high performance swimwear which does just that. With simple stripey d...

When it comes to trend-led styles at affordable prices, George at Asda excels. On the George website you can browse and buy all the latest fashions. Themed slots provide style inspiration for, say, your next family holiday or the Jubilee. 

Isossy Children's mission statement is 'global clothing for kids', reflecting the diversity and vibrancy of the modern world. Their website presents a gallery of collections, which are elegant, playful and a little bit off-centre. The Kids Zone tool on the website allows children...

the website is so easy-to-use and user-friendly. Read more...Super cool fashion for girls

Despite being a household name in the US, Lands' End Kids is a relative newcomer to the UK market, launching autumn/winter 2010. The central premise of the range is to 'let kids be kids'. Graphic T-shirts celebrate animals, creepy crawlies and Americana, while girls' skirts and d...

and currency, it's clear to see why the brand is such an international hit. Don't miss... Boden's top five fashion roundup of the best pieces for summer 2012Find out... how Boden fared in the Junior Design Award Best International Fashion Brand category

views and images to provide the customer with a clear understanding of the product.Read more... Shortlisted Baby Fashion 2012 - Ladybird at LittlewoodsShortlisted Boys' Fashion 2012 - Demo at LittlewoodsShortlisted Best Girls' Fashion - Ladybird

Based in London's trendy Stoke Newington, Olive Loves Alfie is a family lifestyle store offering hand-picked clothing collections, toys, books, and home wares for design conscious families. The carefully selected array of children's fashion aims

and intarisa. In a world of throw-away fashion, items from Rachel Riley's collection can be cherished as heirloom pieces, passed down from generation to generation. Have you read... our interview with Rachel herself, all about her idyllic home in the beautiful

of clothesRachel Riley was also winner of best fashion retailer, highly commended in best footwear, winner of outstanding contribution to fashion and highly commended in best designer girls' fashion, in the Junior Design Awards 2012