For more information on the new Gucci childrenswear collection, watch the behind the scenes video

Frida Giannini with her Gucci gangYesterday Gucci's Frida Giannini hosted a children's tea party at the Sloane Street flagship store to celebrate the arrival of the new Gucci kidswear range. The shop was decked out with a mini disco, a drawing area

Gucci showed their AW11 collection in an appointment only showroom outside of Pitti Bimbo in Florence, so the Junior team hopped into a taxi to preview the brands second collection in the kidswear department. The collection for both boys and girls

The tabloids have gone mad reporting that Jennifer Lopez's two-year-old twins,  Max and Emme Anthony-Lopez,  will star in the new Gucci Children's fashion campaign, due out in the Spring. At Gucci's head camp in London, the press office were silent

Gucci showed the summer 2012 childrenswear line at it's super-smart headquarters in Florence last week.The line has extended its age range due to requests from customers, so is now available up to age 14. It had previously stopped at age eight

anticipated Young Versace showcased a static presentation of boys and girlswear based on Alice in Wonderland, Miss Grant introduced  boyswear line 'Grant Garcon', Stuart Weitzman showcased a new kidswear shoe line and Jean-Charles de Castelbajac debuted his

from designer brands such as Gucci, Burberry and Armani and casuals including Tommy Hilfiger, Ralph Lauren, Hugo Boss and introducing Zadig and Voltaire at their fingertips.Meanwhile, mothers are not forgotten. Chic maternity boutiques from Blossom