, and model Kate Moss, who was central to Burberry’s most successful ad campaigns. Bravo initiated a radical reform of the British classic brand, recruiting the former Gucci designer Christopher Bailey in 2001. Burberry – now perceived as cool, contemporary

of Gucci, these simple motifs (oft imitated but seldom equalled) become an unmistakable mark of distinction. For Irish designer Orla Kiely (her surname pronounced like the diminutive Antipodean pop princess), it is a simple design from nature – a stem