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Design Heroes: BabyBjorn
By Kelly Beswick on 29/05/2011 11:47:52
Founded by Björn Jakobson in the Sixties, BabyBjörn is synonymous with Swedish innovation and style, as seen in its winning high chair…
in Sweden. Seeing a gap in the market, he seized his chance, bringing on board eminent paediatricians to certify the credibility of the product in a collaboration that continues to this day. “Their medical expertise is crucial to us at the development stage
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A Plum Idea!
By Kelly Beswick on 01/06/2011 14:42:06
Highly Commended and utterly delicious, no wonder Plum food is flying off the shelf
cookery school. However, my real moment of inspiration came after the birth of my third child; on returning to the baby food aisles after a gap of nearly eight years, I was disappointed to find that little had changed. I decided to do something about it
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A Fine Vintage
By Kelly Beswick on 11/03/2011 12:06:30
By fusing striking prints with classic tailoring, Fiona Bell created Their Nibs. Here, she reveals how she is inspired by beauty from a bygone age
was the inspiration for Fiona’s new business venture. “Ever since I’d become a parent, I could see this gap in the market for something that was a bit different, and would slot between the high street and the designer brands, yet wouldn’t alienate people by being too
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