Boys & Girls make quirky organic cotton pieces in bright colours with witty slogans. It opens its east London store in February, which will contain items like this Bright As Day top from £22, jersey skirt from £14 and star-print jumper dress £20 (ages 1–8).

French Connection has launched its most exciting childrenswear collection yet, blending hot trends with timeless pieces – like this safari suit with a preppy edge. Striped cardigan £19, cotton blazer £70 and cotton shorts £33, all by French Connection (ages 2–15).

Such a clever and easy way to entertain kids on long trips or moments of frustration! The iPhone book for kids is available from Mobile Art

I found these hugely fun animal jackets today on Etsy, from small Texan company Little Goodall. Choose from a fox, a bear and the above – an unusually friendly lion!

Sarabanda presented two of the biggest trends at Pitti Bimbo: nautical and the Fifties. The nod to the Fifties' theme included sharp accesorising, with cute trilbys, bags and bows. Styling saw collars worn up, cotton stripe and check scarves were worn nonchalantly knotted around ...

Brooks Brothers is something of a retail institution in America, showcasing tailored and casual looks. On April 7, 1818, at the age of 45, Henry Sands Brooks opened H & DH Brooks & Co on the cobblestone streets of New York City. His guiding principle: “To make and deal only in me...

The White Company, famous for their penchent for all things white, launched their flagship lifestyle store in Sloane Square with a champagne cocktail party. Owner and mother-of-four Chrissie Rucker was on hand to welcome guests with a glass of chilled fizz before inviting them to...

WE ADORE THIS floaty checked dress by Armani Junior. Made from taffeta, which helps it retain its fun shape, diamanté detailing adds a touch of style, while the huge pockets are perfect for keeping little treasures. £262 by Armani Junior.

was Irvoll's eccentric womenswear, the brand's AW12 collection did feature six girlswear looks. It was not the most trend-led collection, instead focusing on jersey casualwear - easy-to-wear basics covered in cartoonish prints. However, it was fun to see

Paul Smith stores are now stocking this inventive wooden Sushi kit designed by Melissa and Doug, the cute set will no-doubt cause hours of eating fun!