Italian childrenswear institution Il Gufo unveiled their SS13 show today, on a South of France themed catwalk, decorated with French herbs . Models opened the show sporting every French mans favourite accessory, the French Stick.Il Gufo is well-known for their minimalist pallets ...

The Junior fashion team is reporting direct from Pitti Bimbo 75, Florence, where temperatures are soaring past 40 degrees. We have been to all the catwalk shows and presentations, so you can read all about the childrenswear trends coming for spring

Pitti Bimbo opened today under sweltering heat and sun, presenting a summer show that treats buyers and press to the previews of next summers childrenswear trends. Kicking off the catwalk schedule today is Anna Molinari's younger line, Miss Blumarine,  an all-girl collection that...

The second show on Pitti's busy catwalk schedule is homegrown Italian girlswear label Elsy, better known in Italy than the UK, but a big driving force in Italy's thriving childrenswear industry.Elsy Girl introduced their SS13 collection, inspired by modern romanticism, which focu...

The Olympic inspired Armani Junior collectionSet to open in Rome, Barcelona and New York later this year, the first Armani Junior store opened last week as part of Pitti Bimbo 75 in Florence, Italy. Beautifully laid out with an automatic sliding

A grand courtyard, a sweeping marble staircase decked out with red carpet and a sunset lit terrace with stunning views of the Ponte Vecchio. The perfect setting for the second spring summer collection from Young Versace.Fans of the ultimate Italian fashion house are, once again, ...

Famed for it’s monogramming detail, Gucci is stepping further away from the double G and horseshoe branding for summer 2013 childrenswear. Having made the statement for the past few seasons that it has arrived on the children’s scene via strong branding, this season sees a move t...

Neons at Suzanne ErmannOne of the key trends that jumped out at Pitti Bimbo was the use of neon for accessories and over outfits, not just because of the colour but also the ubiquity of it within the audience as well. It seems that Italy has bought into neon colour in a big way f...

Magazine and what a fabulous time to return, a trip to Florence to report at Pitti Bimbo, one of the highlights of my fashion calendar.Whilst sitting here writing, tourists are busy snapping the beautiful Florentine relics, the sun is blazing and

High up in the hills of Florence sits pretty Piazzale Michealangelo. As the sun sets over the distant mountains and an orange light sweeps the city, it is easy to make out the familiar silhouettes of the Ponte Vecchio and the Duomo. The scene is set