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Today's the day! For the first time ever, UK fans can buy from the new Ralph Lauren website
By Catherine O'Dolan on 13/10/2010 16:01:05
To celebrate the launch of the new UK Ralph Lauren website, meet two more members of the RL Gang
For so long, we've loved the unique preppy All-American style, but up to now we've never been able to buy it directly from Ralph Lauren online. Today all that changes with the exciting launch of the new interactive website, with a brilliant children's storybook and lots of gorgeo...
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Joe Blogs loves tiny Jack!
By Catherine O'Dolan on 24/08/2011 14:36:28
It's shoe-time showtime as Smart Boy About Town gets ready for school
Hi, it's me, Joe.Now some people would have you believe that girls have the monopoly when it comes to loving shoes. Well, I say "NO!” I also love shoes and my favourite shop is actually Clarks. I have to confess that it is not necessarily the leather and all the foot-measuring ma...
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Joe Blogs at Camp Bestival: Part 1
By Catherine O'Dolan on 24/08/2011 15:06:46
Smart Boy About Town gets up to some monkey business with Julius and Paul Frank
Hi, it's me, JoeMy, what a summer of LURVE we've had, with all these amazing festivals. I've been so busy hiking around the country that's I haven't had a minute to share my thoughts with you. One of the highlights about doin' the festival circuit is that you bump into old buddie...
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Introducing Stella McCartney Kids
By Catherine O'Dolan on 04/11/2010 18:29:28
Stella's McCartney Kids launches with a playful and funky debut collection
Boys and girls come out to play (and eat donuts!) in the fashion video that showcases Stella's first children's collection for Stella McCartney Kids.We love it – and we bet you're gonna love it too!
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The Junior Design Awards are now officially OPEN!
By Catherine O'Dolan on 20/01/2011 13:11:28
The only awards that recognise excellence in design and style – and everything beautiful in a child's life – are now open for entries
We're delighted to announce the official opening of our inaugural Junior Design Awards 2010–11. We are now inviting entries in the following categories: Children's Fashion; Lifestyle & Interiors; Travel; Food & Dining; Toys & Books; Green Parenting
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Five of our favourite festive Advent Calendars
By Catherine O'Dolan on 26/11/2010 11:29:30
It's nearly time to start the countdown to the big day. Here are our favourite advent calenders this season
Lego fans will love to build up a scene of busy city life with this brilliant Lego City Advent Calendar, £24.99, which has a little gift for every day up til Chrismtas eve.
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Uma Thurman telling tales with Ralph Lauren
By Catherine O'Dolan on 02/03/2011 09:59:54
Exclusive preview of the brand-new virtual storybook to showcase Ralph Lauren's new Spring Summer 2011 collection
Catch an exclusive glimpse of the brand-new virtual storybook featuring the RL Gang. Catch the full version of the story, read by the Uma Thurman, at the Ralph Lauren website from March 3.
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Look What I Found Today: Pookie & Peach Creatures
By Catherine O'Dolan on 05/11/2010 11:28:10
A touch of glue and a little handicraft is all you need to make this divine little festive family
Too-wit too-woo, who could resist this gorgeous crew of cute creatures? What's more, they will encourage your child's artistic talents as they come flat-packed, so your child can get to work with glue and scissors to bring them to life. Made from recycled paper using eco inks, th...
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Joe Blogs checks out some beach hut chic
By Catherine O'Dolan on 28/01/2012 12:47:45
Smart Boy About Town recalls a stroll along the South Bank meets Beach!
Hi, it's me, Joe.Been digging through my photo archive and found my homage to the traditional English beach hut. Found this colourful collection along the South Bank in the summer, where they had set up a beach with deckchairs. Managed to get these picture, just before they disma...
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Gucci: Exclusive Childrenswear Preview
By Catherine O'Dolan on 25/06/2010 09:11:24
There's champagne, canapes and the chicest of outfits on show at Gucci
Crossing the famous Porto Vecchio bridge in Florence, and driving through the twists and turns of the tiny cobblestoned streets, we arrive at the headquarters of one of the most revered names in Italian fashion: Gucci. The brand is synonymous
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