If you were five years old again, what is the first thing you would do?I would go to the French countryside with my sister and head straight to my grandparent’s house where we would play with the farm animals. We would call the cows in and gather fresh milk: one of my favourite m...

Not So BigSituated into the picturesque north London village of Highgate, childrenswear and toy boutique NotSoBig is a haven for fashion magpies looking for something equally stylish, comfortable and captivating for their children. Founder Jane

HarrodsHarrods recently revamped and expanded the Childrenswear department to over 66.000 square feet. Situated on the fourth floor, the area encompasses eleven rooms filled with a vast array of exquisite luxury merchandise for tots to tweens

ilovegorgeousInspired by travel, memory, nostalgia and interesting vintage finds designers and owners of ilovegorgeous, Lucy Enfield and Sophie Worthington, cleverly echo seasonal trends from the catwalks and create innovative styles, not often seen

HarrodsFrom the showbiz glitz of the 12,000 glistening lights that adorn the terracotta façade to the five floors dedicated to all things glamorous and luxury, the fourth floor at Harrods has to be the go-to destination for fashionable young things.There are eleven ‘salons’ dedic...

Mini BodenMini Boden is one of the few children's clothing brands that takes the trouble to create a dedicated website for each of its international markets. With sites in the UK, USA, Germany, Austria and France, all selling clothes in the local language and currency, it's clear...

Miller at Elias & GraceThe Miller ethos is a mix of subtle luxury and effortless cool.  It creates wearable, very affordable collections in on-trend colours and a variety of chic seasonal prints that can be dressed up or down. Classic silhouettes are given a contemporary feel wit...

Ilovegorgeousilovegorgeous offers their customers a multichannel retail experience. The website is a visual feast of evocative imagery with multiple detail shots and original product videos to entice the browser. Lifestyle videos assist parents who want to dress their little girl...

MonsoonSpecialising in making its wearer feel pretty and special, Monsoon's accessories are young, fun and perfect for brightening up an outfit. Ranging from hair accessories, bags, purses and jewellery, the accessories collection has everything a little girl could possibly want ...

Oh Baby LondonWhat started as an allergic reaction to pastels by founder, designer and single mum-of-two, Hannah McHalick, has grown into a collection of uber cool but cute fashion for kids from 0-6 years: Oh Baby London. Hannah also draws