, on the other hand, is a mask-wearing miscreant who likes to make mischief at every opportunity. With a very simple narrative, it is Yokococo’s illustrations that really bring the book to life. They have a cartoon-like appeal, so much so that you can imagine

 How would do explain Miffy’s enduring appeal? I think it is Miffy’s simplicity which seems to appeal to children and adults – and that has never changed over all the years I have been publishing books about Miffy. I spend a long time making my