Standing head and shoulders above the competition for supermarket clothing ranges, George at Asda has long been the insider secret for fun, fashionable attire with a strong emphasis on value. The George Baby Collection stays true to this ethos with cute, summery cotton sets in co...

Iconic British high street giant M&S is a true one-stop-shop for babywear, offering a comprehensive collection from  trusty well-cut newborn basics to trend-lead daywear, neat little gifts and occasion wear with just the right amount of sparkle

Next Babywear has it covered for parents with it's brilliant online Baby Boutique, which offers a whole range of clothing to see baby through from playtime to bedtime. My First Wardrobe is the latest addition to Next's newborn collection, providing the perfect starter kit for new...

The White Company believes that it's the little things that make the difference - delicate embroidery, nickle-free poppers, pretty pleats and lovely smocking. And who are we to disagree? The brand only use fabrics that feel blisfully soft against delicate skin, machine wash beaut...

Ladybird aims to meet a parent's every clothing need with products ranging from newborn baby basics and sleepwear to funky, trend led pieces. For this season, the household name are focusing on kitsch prints in breathable cotton, nautical themes for boys and sweetly feminine bows...

Noa Miniature fared in our Best Girlswear categoryPlus... read all about the idyllic Danish childhood of Noa Noa Miniature designer, Lea

, white and blue with country florals in premium breathable leather designed to be comfortable and durable. Clarks won the coveted award for Best Shopping Experience, were highly commended for Best Shoe Shop and shortlisted for