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Elfie's World
By Catherine Hudson on 11/01/2012 12:09:34
Introducing new childrenswear label on the block, Elfie

The Junior fashion team love Elfie; a childrenswear label set up by mother of two Victoria to give her traditional Spanish smock dresses a funky London edge. Named after her daughter, the label offers a cute, traditional collection for boys

Are Jennifer Lopez and her twins to star in the new Gucci fashion campaign?
By Matthew Holroyd on 19/07/2010 17:14:55
Word on the block is that J-lo and kids are to take a starring in the new children's campaign for Gucci

The tabloids have gone mad reporting that Jennifer Lopez's two-year-old twins,  Max and Emme Anthony-Lopez,  will star in the new Gucci Children's fashion campaign, due out in the Spring. At Gucci's head camp in London, the press office were silent

Meet the RL Gang: Oliver and Katherine
By Catherine O'Dolan on 13/10/2010 15:59:37
Celebrate the launch of the brand-new Ralph Lauren interactive UK website by getting to know the coolest kids on the block

The brand-new website www.ralphlauren.co.uk is due to launch on October 14, and you can discover all the latest clothes by US designer Ralph Lauren for boys and girls – and buy them online! There's also an ingenious interactive storybook featuring the RL Gang for you and your chi...

Kermit talks fashion
By Catherine Hudson on 10/02/2012 12:27:07
All dressed up in something other than his regulation green, we meet the coolest frog on the block

Kermit the style KingThe Muppets are firmly back in town and this time around the greenest star of it's show, Kermit the frog, is looking super stylish. Throughout the new feature film Kermit has been dressed by American fashion label Brooks

Meet Ralph Lauren's new BFs: introducing The RL Gang
By Catherine O'Dolan on 13/10/2010 14:38:33
To celebrate the launch of the brand-new UK website dedicated to the world of Ralph Lauren, meet the new cool kids on the block: The RL Gang

DO YOU REMEMBER how you felt on the very first day of the new term at school? Impeccably turned out in a pristine new outfit, butterflies in your stomach, feeling full of nervous energy and excited anticipation. What big adventures lay ahead of you? Who would be your best friend?...


By Junior on 20/10/2009 17:37:00

blocks in the form of straps, fastenings and eyelets. The Lego details on the boots share the same dimensions as true Lego blocks, which means that children can further embellish their new shoes with real Lego blocks and figures, and each pair of boots

What I found today
By Junior on 22/04/2009 12:01:00

Top: Popeline playsuit £60 (at 6 months - 2 years); cross-strap sandal £79 (sizes 20 - 34) both by Flora & Henri, visit http://www.florahenri.com/ Middle: Block-print dress £38 by Etsy (ages 2 - 5), visit http://www.etsy.com/ Bottom: Vintage

A chic maternity collection from Boden
By Catherine Hudson on 19/07/2012 21:53:25
As the summer sales draw to a close, Boden launches its exciting Autumn/Winter 2012 maternity collection

superb choice. From skinny jeans to block colour tops and dresses, flattering empire lines and lots of signature Boden prints, these easy to wear pieces mean no compromising on personal style.Find out... how Boden childrenswear fared in the Junior Design

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