Standing head and shoulders above the competition for supermarket clothing ranges, George at Asda has long been the insider secret for fun, fashionable attire with a strong emphasis on value. The George Baby Collection stays true to this ethos

Next Babywear has it covered for parents with it's brilliant online Baby Boutique, which offers a whole range of clothing to see baby through from playtime to bedtime. My First Wardrobe is the latest addition to Next's newborn collection, providing

Ladybird aims to meet a parent's every clothing need with products ranging from newborn baby basics and sleepwear to funky, trend led pieces. For this season, the household name are focusing on kitsch prints in breathable cotton, nautical themes

Noa Noa Miniature Baby brings together colour and vibrancy, with durability and easy-care qualities. It's unique look combines cute and quirky to create stylish and individual baby clothing. Noa Noa Miniature Baby from £4.50Have you seen... how Noa

. Given the stores reputation for quality and value it is no suprise that that innovative product features including skin kind fabrics, flat hems and nickel-free poppers feature in the 2012 collection, while the design ethos has a strong focus towards

The White Company believes that it's the little things that make the difference - delicate embroidery, nickle-free poppers, pretty pleats and lovely smocking. And who are we to disagree? The brand only use fabrics that feel blisfully soft against delicate skin, machine wash beaut...

 Boys and Girls fashion in the Junior Design Awards 2012Don't miss... Senior Range Manager at Clarks, Chloe Thomson, selects the best summer Clarks styles for small feet

Country clothes for city children - think vintage influenced prints, faded chalky hues and jolly-hockey-sticks sporty influences throughout. The tiny person's offshoot of the mega popular Joules brand, Baby Joule aims to provide families who live

Synonymous with imaginative design, use of colour and beautiful quality, Bonnie Baby's designs are modern and stylish, with witty touches and great attention to detail. The label's founder and designer, Tracey Samuel, approaches designing for babies

The ultimate simple solution, Naty by Nature is an organic children's clothes label hailing from Stockholm, Sweden. Each garment is made from the best organic cotton they could get their hands on - naturally grown, no added chemicals and of course