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Next Summer 2010 TV ad campaign

A sneak preview of the new mini-movie from Next

Posted: 23 April 2010
by Matthew Holroyd

Earlier this week we were treated to a sneak preview of the new TV ad for Next and, with blue skies and sunshine over the Soho Hotel on Wardour Street, it really put us in a feel-good mood.

Filmed in sunny California, the mini-movie offers an upbeat celebration of summer’s key fashion themes: vibrant colours, floral print and denim revival. Shot by fashion photographer Ben Watts, the narrative follows supermodels Emanuela de Paul and Amy Hixson on a road trip from West Hollywood along America’s Route 66 – all set to a thumping feel-good soundtrack of the Dandy Warhol’s Bohemian Like You. On the way, the girls pull into a gas station and road-side diner, where they happen to meet a young group of groovy kids – all fashionably decked out in Next fashions, of course. You can watch the ad at

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