Some of the world’s most iconic designer furniture is distinctly cool comfort for today’s children. So how has this modern design evolution come about?
James also believes that the shift in parents’ choices is a result of new ways of shopping. “I think the difference now is a generational thing,” says James. “People are aware of design in a way they weren’t before. The internet has helped, so has the fact that parents are older and more educated in terms of design, and have a bit more money to spend.”
After all, there was a time when even the most style-conscious parent would feel forced to lower their expectations when it came to their child’s room. Nowadays, we expect much better. Small enterprises, like Funky Little Darlings in the US and France’s Eglue, have transformed the landscape of children’s rooms from pastel-hued meadows or heavily branded television characters to bold, innovative patternings and scenes. “I had seen the enemy,” says bedding designer Jeanice Skvaril, founder of Boodalee. “They were licensed characters commandeering children’s bedrooms, stifling their imaginations. I refused to give in. I wanted alternatives to the mainstream commercial mediocrity on offer.”
Posted: 06/03/2017 at 06:29
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