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Ann Louise Roswald's cosy loft apartment

Bold hues and cosy furnishings create a loveable, comfy loft apartment for Ann Louise Roswald and her family


Posted: 2 September 2011
by Junior


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The life of fashion designer Ann Louise Roswald is all about bold patterns, colour and prints. You see it in every fashion collection she’s ever launched, such as her signature florals; you see it in her new interiors collection, and you see it in her east London home – there’s not a boring beige wall in sight. Instead, when you visit her L-shaped loft apartment in Limehouse – where she lives with her husband Nick Hartley, a businessman and partner in the Wren Press, and their two-and-a-half year old son, Harry – you are struck by how homely and comfortable it is. But there’s no mistaking the indelible stamp of a designer’s vision. This is real open-plan living that only New Yorkers and Scandinavians seem to create to perfection. Indeed, it’s something that Ann Louise attributes to her Swedish heritage. 

“We have always fancied having an open-plan house,” she says. “My family in Sweden have always lived open plan and it’s definitely embedded in me from when I was a child. It’s funny that it is so popular over here now. I love the idea of being in the kitchen when Harry is playing on the rug in the front of me where I can see him.” 


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home, children, family, design, interiors, decorating, Ann Louise Roswald
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Posted: 12/03/2017 at 16:24

It takes a really keen eye to get a house done up in a unique way. Not everyone can pull just any old "look" off. Especially if you want to be bold and outspoken about your design choices. But I have seen some interior designers trawl auctions and garage sales looking for storage treasures to decorate clients' houses with. It's actually quite interesting how they can pick some old looking junk off the street and with a bit of work have it transformed into something elegant and suitable for a second life in a new house! It's a veritable skill!

Posted: 11/07/2017 at 06:42

You have a good point here!I totally agree with what you have said!!Thanks for sharing your views…hope more people will read this article!!! home remodeling Scottsdale az

Posted: 05/08/2017 at 08:30

I love the vibe of a cozy loft themed apartment. It's relaxing and peaceful.


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Posted: 17/02/2018 at 15:23

I don't think that I have the foresight to plan a house in Technicolor. I would much prefer my storage shelves and other fixtures in the house to be a nice neutral colour. It's boring, I admit, but at least I don't have to worry about whether things coordinate as long as I stick to the colour theme!

Posted: 19/06/2018 at 08:56

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