Ann Louise Roswald's cosy loft apartment

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The life of fashion designer Ann Louise Roswald is all about bold patterns, colour and prints. You see it in every fashion collection she’s ever launched, such as her signature florals; you see it in her new interiors collection, and you see it in her east London home – there’s not a boring beige wall in sight. Instead, when you visit her L-shaped loft apartment in Limehouse – where she lives with her husband Nick Hartley, a businessman and partner in the Wren Press, and their two-and-a-half year old son, Harry – you are struck by how homely and comfortable it is. But there’s no mistaking the indelible stamp of a designer’s vision. This is real open-plan living that only New Yorkers and Scandinavians seem to create to perfection. Indeed, it’s something that Ann Louise attributes to her Swedish heritage. 

“We have always fancied having an open-plan house,” she says. “My family in Sweden have always lived open plan and it’s definitely embedded in me from when I was a child. It’s funny that it is so popular over here now. I love the idea of being in the kitchen when Harry is playing on the rug in the front of me where I can see him.” 

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