Why do you think well designed pushchairs have gained such prominence in recent years?
I think it is not limited to pushchairs, but the whole infant product industry has become aware that parents have become more design conscious and exacting in what they’re looking for and this has had to be reflected in the products they’re buying. The bar has definitely been raised. In previous decades nursery products were predominantly seen as practical purchases. Today, as with many other significant purchases – technology, furniture, cars, clothing, sports wear – customers, educated by the internet and global media, are looking for 'best in class' products – the ones that most successfully fuse style with function to create ‘got to have it’ products. I call it the ‘Apple effect’ and as a designer it really excites me.
What is it about the Xari's design that sets it apart from the competition?
The overall image of Xari is completely different from any other pushchair on the market. Due to the innovative choice of material (EVA), the smooth shape of the seat, and the curvy outline of the chassis, Xari has an extremely clean and contemporary yet baby-friendly appearance that sets it apart. The carrycot is hidden inside the seat, so just in case you are on a day trip and you´d like your child to have a comfortable sleep you always have your carrycot with you.
What are you most proud of design-wise about the Xari?
The ability to provoke emotions. We showed the Xari during a design show in Milan. I heard a young lady screaming behind me when she saw it: 'I wanna have a baby!!!!'. That did make me laugh.
Who or what is your design icon?
The Eiffel tower for me is the ultimate design icon.
What influences came into play when designing the Xari?
My biggest reference was a picture of a luxury car interior. I wanted to achieve the same sleek, elegant feel, with the same attention to detail.
What three words best describe the Xari?
Elegant, desirable, smart.
Read our profile piece on Mima design Davy Kho.