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Storksak Lucinda Q&A with Sherina Mason - Best changing bag 2014 - HIGHLY COMMENDED

We meet the designer behind the 2014 Junior Design Award-winning entry

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What is your name and job title?

Sherina Mason Accessories Designer at Storksak

Can you tell us a little about the changing bag you have entered into the awards, and why you think it is award winning?

The Lucinda is a unique tulip inspired design with large functional asymmetric front pocket. We think that it’s so special because it manages to be fashion-forward yet classic in design, whilst retaining a high level of functionality.

The Lucinda is available in bold, bright orange as well as more muted shades, to suit all tastes.

Why do you think it stands out among the plethora of changing bags available?

The sleek and minimal appearance of the Lucinda is what really makes it stand out in a market saturated with embellished, patterned and overly decorative designs. The Lucinda is perfect for a professional mum, and can double up as a workbag, with space to fit most laptops.

What do you think are the hallmarks of outstanding design in the wonderful world of changing bags? 

- Function as well as beauty

- Practical design

- Innovative solutions

How do you imagine the kind of mum who carries your changing bag?

The kind of woman who carries this bag is very discerning about buying a high quality, luxury product – she has high expectations and ensures a changing bag offers exactly what she needs before she invests. She doesn’t follow fashion fads slavishly, but is always impeccably dressed. She might be a professional who wants to retain her sleek style now that she’s a mum.

What do you keep in your changing bag?

- Mobile

- Cosmetics, hand cream, tissues, hand wipes

- Tube map

- Wallet

- Mini sketch book – pencil, pen

- A pack of nuts to keep me going through the day

- glasses

- Cardigan

Why did you enter your product into the Junior Design Awards?

We entered the Lucinda because of its innovative design, functional features and stylish appearance. It is also available at a newly accessible price point for Storksak.

Why is it so important to have beautiful parenting accessories?

Our customers love beautiful accessories, and it is important to us that we create the kind of lovely, luxury products that they have always bought, but with the specialist, functional features they need now they’re parents.

We think it is important that a new changing bag feels like a ‘treat’ rather than a necessity – mums deserve to feel special!


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