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Storksak Lucinda: Best Changing Bag, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...

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They Say:

Storksak changing bags are based in our busy Hampstead Heath, London office, where our product design, graphic design, sales and marketing teams all work closely together on creating, perfecting, marketing and distributing our beautiful bags. 

Storksak isn’t sold in stores of its own, but is stocked by a number of retailers including John Lewis, Harrods and Mamas and Papas in the UK, and many more worldwide.

- Our new Lucinda bag has been created to fill a gap in the market for a baby bag which can also be used as a tote. Crafted in luxurious leather and including all the features a new parent needs, the Lucinda is also available at a newly accessible price point for Storksak.

- A beautifully simple yet fashion-forward design, the Lucinda is available in classic 'black', neutral 'taupe' or bright and fun 'sunset orange' 

- There are plenty of useful features concealed cleverly within the chic and minimal exterior of the bag, including an insulated side pocket, two main zipped compartments, four elasticated pockets and built in stroller clips.

- The bag’s asymmetrical style is fully utilised to create a large external zipped pocket, perfect for quick access for a busy parent. 

- We consider the Lucinda to be the perfect changing bag for a parent who appreciates a timeless, modern and minimal design, and wants to invest in a bag which is built to withstand everyday wear. As well as being a changing bag the Lucinda can be used as a handbag, and is big enough to carry most laptops, making it ideal for use as a work bag.

Judges Comments:

"A gorgeous tote bag parents will want to use long after they stop needing a changing bag. The colours are exquisite - especially the orange leather. A unique design."

Where to Buy:


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2014, junior, junior magazine, results, entrants, judges, storksak, lucinda, changing bag, junior design awards

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