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Silver Cross Reflex Q&A with Luke Mallinder - Best lightweight buggy design 2014 - WINNER

We meet the product designer behind the 2014 Junior Design Award-winning entry

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What is your name and job title?

Luke Mallinder – Product Designer

Can you tell us a little about the buggy you have entered into the awards, and why you think it is award winning?

The Reflex is our most innovative, advanced stroller. It combines a forward facing pushchair, rearward facing pram and travel system in a compact, lightweight package.

Why do you think it stands out among the plethora of parenting buggies available?

Reflex combines all the best features and flexibility of a 3-in-1 travel system, as well as a number of unique features for this type of product. It has a bumper bar which folds with the stroller, and LED safety lights on each side to make the Reflex more visible on dark evenings. It uses premium materials and high quality fabrics to ensure it stands out from the crowd. It also features a unique ergonomic backrest that ensures breathability and total comfort.

Where do you source design inspiration?

As a team, we regularly visit exhibitions in cities across the world to gain inspiration for new products and developments. We also take inspiration from high end furniture and fashion for finishes and fabrics, and sports equipment for functionality and simplicity.

What do you think are the hallmarks of outstanding design in the wonderful world of buggies?

Strollers that can combine simple, intuitive function with beauty are always outstanding from a design perspective. It is a real challenge to combine these two elements but we think we have achieved it with Reflex.

What kind of adventures would you imagine the parent owners of your buggy going on?

We use a Reflex for my 13 month old daughter and we love to explore the city together and visit parks, go on picnics and go shopping.  

Why did you enter your product into the Junior Design Awards?

We believe that Reflex is a unique stroller that has been developed and engineered to combine style, functionality and practicality for the parent and class-leading comfort and safety for the child.

What is the parenting product you wish you had designed?

The Stokke Tripp Trapp is a product that has stood the test of time due to its simple function and elegant design. It’s a product that you could keep and be proud to own.


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