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Silver Cross Nostalgia collection Q&A with Chris Dwyer - Best furniture collection 2014 - WINNER

We meet the product development manager behind the 2014 Junior Design Award-winning entry




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What is your name and job title?

Chris Dwyer – Product Development Manger

Can you tell us a little about the furniture you have entered into the awards, and why you think it is award winning?

The Nostalgia Range with Sleigh Cot Bed is our signature range that looks a dream but also has a practicality & longevity message through its design. 

Why do you think it stands out among the plethora of children’s furniture available?

We have created a range which we believe encompasses all the needs of parents and their child. The design, the look, the practicality, the safety and the flexibility to grow with baby.

What do you think are the hallmarks of outstanding design in the wonderful world of children’s furniture? 

Safety is the overriding initial thoughts and within this parameter we add style, longevity and quality throughout each piece.

How do you balance practicality with beautiful design?

With careful thought we draw from our years of experience of the nursery industry to give parents the right combination of functionality and a beautiful nursery.

Where do you source your inspiration?

Inspiration comes from life and beautiful things.

Why did you enter your product into the Junior Design Awards?

To raise the profile of our fabulous furniture.

What is the parenting product you wish you had designed?

Calpol  

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junior design awards, 2014, junior, junior magazine, results, entrants, q and a, silvercross, nostalgia
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