Naty's biodegradable Babycare Nappies won them a Junior Design Award for Best Eco Nappy. Naty founder Marlene Sandberg shares her inspiration
What inspired you to set up Naty?When I was pregnant with my youngest son Edvard, I read in a newspaper article that said every Swedish baby produced half a ton of non-biodegradable nappy refuse a year. This shocked me into investigating the possibility of starting to produce an environmentally friendly nappy.
Why do you think becoming a parent is a good time to re-evaluate the consumer choices you make? When you have a child you become more sensitive and eager to make the right decisions. I’m a big fan of the internet. Through it, parents can find the information they need to make the right choice.
How do you think living in Sweden has helped Nay to grow?Sweden is one of the few countries that has a ECO standard set by the government, and so eco businesses get some support at the national level. Journalists have also played a major role in helping to raise awareness.
What’s the key to making a good eco product?Anything eco needs to not just be sustainable, but to perform well, too.
If parents were to do one thing towards looking after the planet, would do you think it should be?Buy eco organic products in all areas of the household. Increased demand means a larger market and therefore lower prices.
Posted: 22/07/2011 at 14:35
