What is your name and job title?
Diana Greenhalgh Co-Founder & Managing Director, My Bespoke Room
Can you tell us a little about your boutique, and why you think it is award winning?
My Bespoke Room was born out of the absence of an affordable, accessible, personal and quick design service. Historically, interior design has been a specialised profession that catered to high-net worth individuals and commercial markets. In today’s world, markets have opened up considerably with homeowners turning to interior designers to improve the look and value of their homes, often with a hefty price tag. With the launch of My Bespoke Room, we are looking to open this market even further, and make interior design even more affordable, accessible and fun!
We are the first on-line interiors site to offer such great value for money. It’s only £75 per room and we have developed a unique piece of software to allow our customers to view and play with their personalised moodboard and virtual shopping list, which makes it interactive and fun.
What distinguishes it from the plethora of independent boutiques?
My Bespoke Room offers an easy, personalised online tool, which provides inspiration and guidance to any budget or brief. With no pushy sales tactics, no hidden costs, My Bespoke Room sources items to fit your brief for just £75 per room - saving you the time, hassle and stress of doing it yourself!
As a customer, all you have to do is fill in a short online questionnaire, then sit back, grab yourself a cuppa, and leave the rest to My Bespoke Room. Working to your brief, we will put together a mood board, creating a virtual shopping list, which is sent directly to your inbox. My Bespoke Room pick and source from a variety of suppliers, from large retailers to small independents, providing you with a unique collection of pieces, giving you multiple options for each item so you can choose your favourites.
You then simply take a look, choose the items you like, the costs are updated as you go, click and purchase – ta da! It really is as simple as that.
Our unique selling points/points of difference include:
1. Our price point – there is no other service (and we have done our market research!) that offers only £75 per room. In addition to this our interactive shopping list that customers receive is an industry first.
2. We save our customers time – its amazing where the hours go when searching the internet so we do all this part for them and make suggestions based on their brief and budget.
3. Our brand, tone and language is down to earth which is very far removed from other interior businesses which can come across very corporate (and expensive) as prices are not shown. We’re very up front and honest about what we can do.
Why do you think it is important to support and grown independent boutiques?
It’s important to support and help grow independent boutiques, as money spent with these businesses will help their communities. It can be spent several times over, for example, we use local photographers, an independent accountant and small printing businesses to help the running of My Bespoke Room. By supporting us, our customers are also supporting them!
In addition, often, independent businesses provide a superior quality and personal approach, which is growing in importance. This allows feedback and communication to flow and businesses can respond to customer demands more quickly and effectively. We provide a personal note to each and every customer and the response we receive back has helped us grow our business and develop our services to better suit our customer’s needs.
How can you help parents achieve a balance between practicality and beautiful design?
Having children doesn’t mean you can’t have a lovely home! We have three children between us and it’s all about designing your home to how you live and using sensible materials.
For example, many of clients only have one living room that is used for child’s play during the day and is an adult zone in the evening. We work with them to suggest practical furniture that won’t get destroyed; in the style they are aiming for such as urban chic. We provide solutions for clever storage as part of this so that all the toys can get tidied away in the evening and the adults can have some relaxation time without being surrounded by toys.
We are constantly sourcing new and stylish furniture that is child friendly and at an affordable price. We want to be able to offer the best solutions for our clients within their budgets and so this is something we always do as part of our day-to-day job.
How do you select and make an edit of the products you sell?
We pick and source items from a whole array of suppliers, not only from high street shops but also from small independent businesses to give our customers a unique collection (in other words we like to mix it up a bit!)
When someone uses our service we want to offer them a personalised product and so we select our recommendations based on their brief and budget.
In addition we also throw in something that is unique to them that they may have told us about. For example, we recently completed a bay’s nursery where the mother loved sheep. So we added in some adorable sheep themed items from doorknobs and coat hooks to wall stickers so that the sheep love could be continued!
Why did you enter your product into the Junior Design Awards?
When designing our own children’s rooms we were astonished at how quickly they need to be updated as they grow out of certain items and themes so quickly. We found it hard to put together a room that was stylish, personalised and simply different from what was out there on the high street and so started looking around for unique ideas and items.
Firstly we have had great feedback on our business idea from our customers and secondly, from all the baby’s nurseries, children’s bedrooms and playrooms that we have done. Through entering our service into the Junior Design Awards we hope to achieve formal recognition for our hard work and look to gain more customers and help them achieve their perfect rooms at the right price.
What is the parenting product you wish you had designed?
The Sleepyhead. I only found out about this product when I had my second baby and he loved it so much. If only it had been invented when I had my first child perhaps he would have done more sleeping! Not only is it super comfortable and portable, it’s also really safe so as a mother you can rest assured. I feel it’s the beginning of the end for the Moses Basket L