What is your name and job title?
Maria Elena Olcelli, CEO Olcelli farmaceutici srl
Can you tell us a little about the products you have entered into the awards, and why you think it is great for kids?
SWEET ALMOND OIL BABY HIGHLY COMMENDED
BABY WIPES SHORTLISTED
DOCCIA SHAMPOO BABY SHORTLISTED
SAPONE BABY (SOAP) SHORTLISTED
POCHETTE IN CRINOLINA: set of four products in a bag SHORTLISTED
The products are unique because they combine the quality of raw materials to the uniqueness of the images. The child learns to play well to wash and clean through the symbols
Why do you think it stands out among the plethora of products available?
The strengths of our products are the paintings on the packaging because through image recognition the child who can not read can learn to recognise them and wash themselves.
The products come from a pharmaceutical company that has for 70 years been on the market and with ministerial authorisations and certifications from the pharmaceutical industry, and not just cosmetic.
Why do you think it is important for children’s toiletries to be so skin friendly?
Because choosing cosmetic products of the highest quality for cleansing is important for the proper nourishment of the skin and body. Our products have certifications from the University of Ferrara for children with sensitive skin and various skin problems.
Can you give us top tips for making bathtime fun?
Use Pasqualino Baby Bath - you can also make soap bubbles because the product contains sugar beet.
What is the secret to managing skincare and washing routines?
Wash often and use lots of water and little product to maintain skin protection
What’s new for the collection?
The news of the 2014 are: rice starch that comes from the pharmaceutical sector, which is produced on the farm for 70 years and that the baby wipes that are biodegradable and for Christmas will come out the second story named Margherita dedicated to baby soap.