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ISI Mini Buddy Q&A - Most innovative parenting product 2014 - HIGHLY COMMENDED

We meet the designer behind the 2014 Junior Design Award highly commended entry

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What is your name and job title?

Answers are from the: ISI Mini Design Team

Can you tell us a little about the product you have entered into the awards?

Buddy is a multiple use pillow which can be used throughout the developing years. It can be used as pregnancy support, but also as a support during and after feeding the baby. When babies learn to sit, Buddy can prevent the baby from falling backward or sideward when the baby is placed between the legs of Buddy. To strengthen the baby’s back and neck muscles, Buddy can be used as a tummy time aid. While growing up, Buddy can be used as a comforter and a conventional neck rest pillow.

Why do you think it stands out among the plethora of parenting products available?

Its soft muted colours styles are both modern and chic making the Buddy a tasteful addition to any home or nursery

Where did you source design inspiration?

Feedback from end-users asking for a product that was both innovative and problem solving

What do you think are the hallmarks of outstanding parenting product design? 

The excellence of being suited to serve a purpose well at an affordable price, without sacrificing the quality of the product

Why did you enter this product into the Junior Design Awards?

Because it is a product we believe in, and that belief has been strengthened by the feedback of the end-users

What is the parenting product you wish you had designed?

Sophie the Giraffe


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