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ISI Mini Buddy: Most Innovative Parenting Product, Junior Design Awards 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...

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They Say:

The animal-shaped Buddy Feeding Pillow is a multi-purpose support pillow that’s invaluable for breastfeeding.  Designed with mum and baby in mind, Buddy has a soft, flat surface with ‘legs’ that mould around mum’s body, ensuring it suits all shapes and sizes.  Having baby in the correct position is key for breastfeeding, so with Buddy on mum’s lap, it positions baby at the right height and provides support while feeding.  Buddy also offers support during pregnancy and for baby during tummy-time/sitting.  For older children, Buddy becomes a ‘comforter’ and travel neck support, giving five/six years’ use and fantastic value for money. 

The Buddy has been designed with both Mum and baby in mind; it has a soft, flat surface and ‘legs’ that mould around a mother’s body, making this the ideal breastfeeding pillow to suit mums of all shapes and sizes. But in addition to helping with feeding, this uniquely designed pillow has a multitude of other uses, helping mum through her pregnancy and then with baby from birth to nursery, pre-school and beyond.  

Mums-to-be will appreciate having a Buddy to support their back, bump and hips, allowing them to sit and sleep more comfortably.  Light and easy to transport, the Buddy will also ease pregnancy discomfort during car journeys.  

The Buddy is an excellent pillow to lay baby on, either on their backs or tummies.  Ideal for tummy time, baby will be encouraged to lift his head, strengthening important neck and back muscles, while being safely supported underneath.  As muscle strength increases, the Buddy will support them in a sitting position, giving protection should they fall back or sideways.  

The Buddy also provides a comfortable head prop/neck support for older children in the car.  With its cute, animal-shaped design, the Buddy becomes a favourite cuddly friend and ‘comforter’, and can even be used as a conventional pillow. 

Offering five/six years of use for just £29, the Buddy offers fantastic value for money.  Currently available in Cream and Lagoon, further fabric colours/designs are planned for the future.  Buddy’s outer cotton cover can be machine washed, ensuring it stays clean and fresh.  

Judges Comments:

"The perfect, supportive baby feeding or tummy time pillow, which any family is guaranteed to love for years to come as a travel pillow, or toy. Modern, attractive design."

Where to Buy:


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