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Ewan the Dream Sheep: Most Innovative Parenting Product 2014 HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...

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They Say:

Ewan the Dream Sheep is completely unique. He has become one of the nation’s favourite sheep and is often quoted as a life-saver by parents. Since launching in 2010, the adorable sleep aid has gone on to win multiple awards and gained some rather famous fans including Lily Allen, Una Healey and Amanda Holden.

ewan the dream sheep is the answer to sleepless nights for children and parents alike – helping parents and babies overcome one of the biggest parenting battles. 

All ewan’s sounds have been tested on babies and toddlers to find the most effective, finding the following four as the most relaxing and sleep-inducing: a gentle harp, a familiar vacuum cleaner, the consoling sound of the womb and the steady beat of rain.

ewan can be your little one’s cuddly companion at home, in a bed or basket, as well as out and about. Thanks to his Velcro tail he can be attached to prams, pushchairs, car seats etc. His nifty loop-tail also saves dummies going astray – making him a truly versatile product that can support parents and babies in every situation.  

Judges Comments:

"Commendable design of a product that most parents now swear by. Not simply an aid to help children sleep, nifty design details have been included, such as a velcro tail, to make Ewan the whole package."

Where to Buy:


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