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Chicco Next2Me Q&A - Best cot design, Junior Design Awards 2014 - HIGHLY COMMENDED

What the brand says, what the judges thought and where to buy...

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What is your name and job title?

Giulia Toselli, Brand & Strategy Manager

Can you tell us a little about the cot you have entered into the awards, and why you think it is award winning?

Next2Me is the original side-sleeping crib by Chicco, which provides the perfect solution for side-sleeping as babies sleep safely in their crib while mum rests next to them, without being in the same bed, helping to nurture the special bond between parents and babies. With an RRP of £149.99, the fantastic Next2Me is certainly affordable, yet does not compromise on style, features or functionality. The Next2Me has been carefully designed to offer a simple system to securely fasten it to any bed including divans thanks to its folding feet. Complete with a padded mattress, Next2Me transforms into a four-sided unit so it can be used as a normal crib away from the bed as baby grows. Its six adjustable heights on both legs allow parents to incline the crib to help with reflux and congestion. The crib even comes complete with a padded mattress and is available in a gentle and neutral dove grey, to suit every bedroom.

Why do you think it stands out among the plethora of cots available?

The inclinable base is a unique and incredibly beneficial offering. Many parents complain of having to put books or something else solid underneath one leg of a crib to raise it up, to ensure their baby has a better night’s sleep, however with Next2Me, this problem is completely removed as the maneuverable base allows parents to safely incline the crib to help ease reflux and provide a more comfortable night for your baby.

Above all, Next2Me has the ability to revolutionise the side-sleeping market. The crib makes this practice completely safe while allowing parents to bond with their newborn in a whole new way. The removable side ensures parents can feel physically close to their baby without having to get out of their own bed, which promotes better sleep for both parents and the baby.

Its fold-flat flame, travel bag and quick and easy disassembly method also means that Next2Me is perfect for taking on the move. It is the lightest crib on the market but is robust enough to make parents feel confident in its abilities, Next2Me offers all a whole range of benefits with the flexibility of a travel crib, so your baby can sleep in the same comfy nest even when travelling.

What do you think are the hallmarks of outstanding design in the wonderful world of cots?

A high quality designed cot must provide a safe and comfortable night’s sleep for baby whilst also offering all the practicalities that a parent would desire and a stylish design that will fit in with the decor of any bedroom. The Next2Me’s beautiful soft dove grey colour means it will look at home wherever you keep it and the innovative functionality it possesses means that it provides a comfortable and safe setting for both parents and baby to sleep.

What do you think guarantees a good night’s sleep for a baby?  

One of the most important factors in helping a baby get a goodnight’s sleep is to ensure they are comfortable, which is why we designed the Next2Me to be as snug and relaxing as we could for your baby. The padded mattress gives them a soft and snuggly place to rest and the inclining base means they can be tilted up to try and minimise the discomfort caused by reflux. Another important factor to consider is how quickly they can settle back down when they wake in the night. Every baby is going to wake, but with the Next2Me’s innovative design, parents can tend to their baby quickly and calmly without even having to get out of bed – meaning the sleep of both baby and mums and dads can remain as undisturbed as possible. Side-sleeping is also proved to make breastfeeding easier, which results in less anxiety for mums and more bonding between mums and their babies.

Have you got any top tips for good quality sleep?

We believe that the most important thing for any baby is for them to be happy. Sleeping in the same room, but not in the same bed also maximises tranquillity for mums and babies so keeping your baby comfortable and settled using your Next2Me is our top tip for getting a good night’s sleep!

Why did you enter your product into the Junior Design Awards?

Here at Chicco we take pride in the way that we carefully craft the design of our products to offer the best solutions for parents and baby. Next2Me was developed in close collaboration with the Osservatorio Chicco, our Baby Research Centre which continually works with pediatricians, midwives and experts in the medical-scientific world to gain as much knowledge as possible on babies and uses this information to develop innovative and specific solutions for each growth phase. This has resulted in the design of the original side-sleeping Next2Me crib, which offers a unique solution to promote a better night’s sleep for both baby and parents.   

What is the parenting product you wish you had designed?

The next step could be a side-sleeping crib, which also rocks the baby to sleep, that could be the solution that every parent is waiting for!


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