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Bugaboo Donkey Q&A with Ed Miller - Best buggy design 2014 - HIGHLY COMMENDED

We meet the UK manager behind the 2014 Junior Design Award highly commended entry




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What is your name and job title?

Ed Miller, Country Manager for Bugaboo UK

Can you tell us a little about the buggy you have entered into the awards, and why you think it is award winning?

The Bugaboo Donkey truly is an innovative product that can help change the way parents grow with their children. Its unique design grows as your family does – in just 3 simple clicks it can transform from a mono pushchair to a double and back. It can be used for 1 child, 2 children of different ages and of course twins. It has all the great features you would expect from a Bugaboo pushchair and despite the fact it’s a double pushchair it still has the great manoeuvrability that you would expect.

Why do you think it stands out among the plethora of parenting buggies available?

The Bugaboo Donkey is the only pushchair that you will need to buy in your parenting life as it will last you from your first child all the way up to your second, third, fourth and onwards. It is built with such care and attention and quality materials that it will perform as well in the beginning as it will years on. With multiple colour options and endless accessory update options you can ensure that the Bugaboo Donkey will adapt to any situation or season with ease. Also its unique design with the seats being able to face the parent or face the world means that your children can interact with you and with their siblings as much as they desire.

Where do you source design inspiration?

Bugaboo design products to fill the latent needs of parents that sometimes they do not even know exist until they have children. The products are made for real parents who want to keep going with the exciting and active lives that they led before becoming parents – just with some new passengers in tow.

What do you think are the hallmarks of outstanding design in the wonderful world of buggies? 

Outstanding design is defined by a product that fulfils all the needs of the user whilst looking and performing beautifully.  Bugaboo products offer exceptional value for money as the functions and performance are built to last for years to come.

What kind of adventures would you imagine the parent owners of your buggy going on?

The sky is the limit for adventures with your Bugaboo Donkey. For everyday use it is great as you can take 2 children to daycare in duo mode, drop one off and convert down to a mono pushchair and go about your day with 1 child and the side luggage basket – shopping, meeting with friends etc. Then later on you pop back, convert to duo and pick up your second child.

During adventures all together your children can interact with both yourself and each other as you take in cities, parks and, well anything you can think of doing!

Why did you enter your product into the Junior Design Awards?

We are very proud of the Bugaboo Donkey and its unique functionalities. We know lots of families across the UK already enjoy using it with their growing families so what better way than to celebrate it at a design awards.

What is the parenting product you wish you had designed?

As a new parent myself I now see how children interact with toys, pushchair and other products in exciting and interesting ways. I personally enjoy playing with Lego as it has something for every age and don’t think I’ve ever grown out of it. I love watching the creative mind develop from such an early age. I don’t mind admitting that I’m also looking forward to setting up a huge Scalextric track in a few years’ time!

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