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Brother Max Carry & Hang Night Light Q&A - Most innovative parenting product 2014 - HIGHLY COMMENDED

We meet the marketing executive behind the 2014 Junior Design Award-winning Rabbit and Bear design night light entries




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What is your name and job title?

Phillippa Hughes – Marketing Executive

Can you tell us a little about the product you have entered into the awards?

Bunny Carry & Hang Nightlight: Most Innovative Product, Junior Design Awards 2014 HIGHLY COMMENDED

Bear Carry & Hang Nightlight: Most Innovative Product, Junior Design Awards 2014 HIGHLY COMMENDED

Bear and Rabbit Carry & Hang nightlights are a soft, tactile nighttime friend who stays cool to the touch.  Design-led, simple but recognisable bear shape, makes bear or rabbit the ideal comfort for little ones.  He can be hung on a door, sit on a shelf or carried for nighttime toilet trips.  The colour-changing LEDs, with single colour or multiple changing colour options, can come on when it’s dark or on a timer.  He can be on and charging at the same time too, a unique feature that parents love!

What makes it innovative?

A nightlight that doubles as a comforting animal friend.  It has various modes to suit parent and child preferences.

Why do you think it stands out among the plethora of parenting products available?

Adorable quirky simple design.  It appeals to both parent and child, as a stylish but comforting nightlight.

What do you think are the hallmarks of outstanding parenting product design? 

A simple, clever idea.  Something designed to help get things done more quickly and easily, so that babies, toddlers and parents can spend more time doing the fun stuff.  The product should be aesthetically pleasing and stand-out as stylish, simple and design-led.

Why did you enter this product into the Junior Design Awards?

To gain credibility from the leaders of the finest children’s products design awards.

Where to Buy:

www.brothermax.com


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junior design awards, 2014, junior, junior magazine, results, entrants, q and a, brother max, night light, light
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