Best New-To-Market Product 2013 *Highly Commended* Entrants
Mothercare Innosense collection and Milestone Baby Cards rate highly in the awards
Mothercare Innosense Collection, Bottle and Tongs
Mothercare Innosense Collection, £25 for Newborn Starter Set
Carefully researched and expertly developed, this new feeding range is simple, understated and hugely effective. Standout pieces from the 31-piece ergonomically advanced collection include the Silicon Tong, £2,99, which acts as a miniature glove for your finger and thumb – supremely easy to use – and the wide-neck bottle, £5.99, which an independent survey demonstrated 91 per cent of babies found easier to latch on to than traditional bottles. The bottle also has an off-centred teat that delivers a steady, full flow of milk. This teat also has a simple ‘loading’ technique with a ‘pinch, place, push and pop’ action.
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