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Appetite by Baby Björn Q&A with Annika Sander-Löfmark - Best highchair design - HIGHLY COMMENDED

We meet the global head of communications behind the 2014 Junior Design Award highly commended entry




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What is your name and job title?

Annika Sander-Löfmark, head of Global Communications

Can you tell us a little about the high chair you have entered into the awards, and why you think it is award winning?

The BabyBjörn High Chair is Swedish design as its best; stylish, multifunctional and durable. Commissioned by the Swedish Consumer Agency at the beginning of the 21st Century, BabyBjörn set out to create a safe high chair that children could not stand up or fall out of.  After years of research, BabyBjörn designed a High Chair in collaboration with leading paediatricians, midwives, child psychologists and of course, real families, to provide a truly unique product.

Why do you think it stands out among the plethora of high chairs available?

As well as the chic black and white minimalist design that looks stylish in any kitchen, the BabyBjörn High Chair is unique in its structural design as it does not use a strap harness to fasten the child. Instead it features a unique 3 point locking system using the front tray which is more comfortable, hygienic and secure than many other high chairs.

The ergonomically designed BabyBjörn High Chair is comfortable for the child as it features a curved backrest and a contoured seat which keeps the child in the correct upright position. The clever design is also incredibly space efficient, lightweight and can be folded to be completely compact which is ideal for storage and travel.  It is also PVC-free and made from recyclable plastic.

What do you think are the hallmarks of outstanding design in the wonderful world of highchairs?

The Hallmarks of outstanding design for any High Chair is a combination of safety, comfort, practicality and style which is easy to assemble, use and clean. Gathering around the dinner table is one of the highlights of the day for many families so it is important that the High Chair is a safe and enjoyable space for little ones and their parents.

How do you balance practicality with beautiful design?

The BabyBjörn High Chair was developed with real families, homes and kitchens in mind to provide a simple modern design which caters for every need. It took 8 years from the first design to create the final product and one of the distinctive features is that our chair features an encircling design with a curved back support, this ensures that babies sit very well in the chair and it reduces spills and mess because it fits securely against the baby’s body so there is no gap between the child and the food tray.

Have you done the ‘putting the high chair together’ test and how well will parents fare at home?

The BabyBjörn High Chair has been tried and tested across the world and has the added benefit that it comes complete in the box. There is no need for any additional accessories and the legs simply slot into place with no other assembly or tools required.

Where to Buy:

www.babybjorn.co.uk

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junior design awards, 2014, junior, junior magazine, results, entrants, q and a, highchair, baby bjorn
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