Victoria Beckham, Prada and Fendi give the designer touch in aid of Children In Need
Charity never goes out of style, but after over 25 years assisting Children In Need, the fashion world has decreed that Pudsey Bear could do with a little of what they euphemistically call 'freshening up'.
And who better to perform this modern makeover than said style mavens themselves? In honour of BBC Children In Need 2012, 30 designers have turned their nimble hand to Pudsey’s trademark yolk-yellow look, with seriously stylish results including this pink embellished number by Alexander McQueen's Sarah Burton.
The Designer Pudsey Collection will be on display in Selfridges London and Manchester stores from October 24, to be auctioned off on November 14 to raise funds for the charity.
Look out for limited edition 10 inch designer Pudsey’s on sale in Selfridges stores, or, click through to see our top ten favourite teddies from the collection.
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