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Interview with Kiddie Cubes founder, Issy Langly-Smith

We spend a day with the founder of kids' food brand, Kiddie Cubes, to hear all about her work & life

Posted: 6 April 2016
by Catherine Hudson

Issy Langly-Smith, founder of Kiddie Cubes

Issy, 37, is Founder of Kiddie Cubes. She lives in Hampshire with her husband, Ant, and children, Toby, 6, Sam, 4 and Isla, 2

What is your family’s morning routine?

As my husband and I both have our own businesses, no day is really the same. Sometimes I’ll be off to work straight away and he’ll have to get the boys to school, but normally, we are all charging out of the door (having had a healthy breakfast of course!) at 8.15am. Ant goes to work, I’ll take the boys to school and then there is a small sense of calm for Isla and me...

What is your office environment like?

I work from home, with a small office (that’s very cold!) that I tuck myself away in. Once a week I visit the manufactures where I have an office upstairs that is very quiet and I get a lot done.

Do you have such a thing as a ‘typical’ day?

No, except the routine that the children’s school hours dictate.


Issy and her family

Did you always want to do what you do now, for a job?

I always wanted to work in health and food, Kiddie Cubes combines both of these.

What was the first thing you wanted to be ‘when you grew up’?

I think it was a gymnast or a doctor.

What is the best thing about your job?

I really enjoy creating the recipes and trying out new ones. I also love the fact that Kiddie Cubes makes parents' lives easier, so I love hearing heartfelt thanks from those who buy it.

Are there any downsides to your job?

Not being with my kids all the time and the flexibility of my job has upsides and sometimes the lack of structure is a bit challenging.


Healthy ingredients in Kiddie Cubes

How do you come up with creative, original ideas?

Normally by chatting to mums who know the product and people in the industry. I think that because I live and breathe the brand, I have so many ideas up my sleeve that it isn’t always thinking of new ideas that is hard - it's putting them into place.

How do you juggle family life with work life?

I am lucky that my husband has his own company, so has an element of flexibility and my parents are very helpful with my children.  It can be hard when something has to be dealt with that very moment, but having a support network around me is the only way to do it – and to try to work during my allotted work times that day and not try to work at the same time as hanging out with my kids.

What do you do outside of work, with your family?

Lots of outdoor activities, especially trips to the beach, even on breezy winters days. We also love seeing friends and family. I do love cooking, especially when I have time and when I’m feeling particularly patient I also love cooking with my children!


Kiddie Cubes

What is coming up, work-wise, for you and your business? Any new ventures?

Now that would be telling….but yes, I have lots of plans for the business, all in line with what Kiddie Cubes stands for – high health, low guilt (for parents!)

Would you want your children to follow in your footsteps?

Some days I’d say yes, other days, when I think the grass is slightly greener, I’d say, no. It is tough having your own business, but I think the rewards are greater, not necessarily financially, more in the level of interest you have in the whole business and the passion you can create for your work.

If you had superhero skills, what would be your dream job?

It would have to be invisibility – then I could secretly sneak Kiddie Cubes into every supermarket freezer in the country!

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