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How to Train Your Dragon kids' eyewear collection launch

Or, 'how to get your kid to wear glasses'. Tesco Opticians reveals latest children’s collaboration with new DreamWorks blockbuster.

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Kids glasses How to Train Your Dragon kids' eyewear collection

As adults, we can finally see the fashion value in wearing a cool pair of glasses. Eyewear has transitioned from speccy-four-eyes, through geek-chic, to style statement. But children can still sometimes be loathe to sport eyewear, simply because it makes them 'different' to everyone else.

Soon enough they will realise that it is their differences that make them brilliant, but until then finding glasses they will actually want to wear can pose a challenge. Tesco Opticians has created a 14-piece collection of glasses with fun and funky designs inspired by the latest Dreamworks film, How to Train Your Dragon. The frames feature mini illustrated stills and on trend chunky coloured rims.


All children’s glasses from the collection come in an easy to use zip-up case to keep the glasses clean and safe. All children will receive a free pair of 3D glasses and goodie bag with each purchase.

How To Train Your Dragon children's eyewear range, available now exclusively at Tesco Opticians stores nationwide.

Each frame costs £38.50, or free with an NHS voucher. To make appointments, head here:

Concerned about your child's eye health? Read our 'Five Common Eyesight Problems' roundup

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