Bugaboo, the iconic pushchair brand, has come a long way since its inception in 1994. At the time, it produced the world's first modular pram - an innovation that has meant families can explore the world, as well as their local town and cities, with veritable ease. This year its third generation urban pushchair, the Bugaboo Bee3, is set to make travelling anywhere with children, simple and still, in keeping with Bugaboo's aesthetics, ever stylish.
SCROLL THROUGH THE GALLERY ABOVE TO VIEW PICTURES FROM THE BUGABOO BEE3 LAUNCH
The best selling point, has to be the ease with which it collapses. So, for storing, touting around town, and getting in and out of cars and cafes, the Bee3 is the ideal companion. It comes with or without a lightweight carrycot, which is available separately and in a myriad of colours. Being able to mix and match the carrycot or seat with a different colour of canopy is sure to garner interest from design conscious parents, as well as envious onlookers.
The extendable sun canopy will provide your baby with much-needed protection from harsh UV rays, and the large undersea basket provides ample excuse for you to shop.
The folding mechanism of the seat can extend, so as your child grows - so does the seat. With a couple of clicks, the seat can be reversed and reclined, giving parents the best tool to hand: choice.
The Bugaboo Bee3 is in stores worldwide from September 1, 2014. For a retailer near you visit Bugaboo online
Don't miss… Junior was at the launch of the Bugaboo Bee3 in Amsterdam, where we met and interviewed Madeleen Klaasen, Chief Marketing Officer at Bugaboo, to go behind the scenes of the iconic buggy brand.
• Bugaboo Bee³ with carrycot: £ 739 / € 849
• Bugaboo Bee3 without carrycot: £ 539 / € 629
• Bugaboo Bee3 carrycot (as accessory for Bugaboo Bee owners): £ 200 / € 220
• Seat fabric available in: black, grey mélange, dark khaki, red
• Sun canopy available in: black, grey mélange, dark khaki, red, bright yellow, soft pink, ice blue,
• Carrycot available in: tailored fabric set: black, grey mélange, dark khaki, red