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A match made in heaven: Silver Cross meets Aston Martin

The crème de la crème of pushchairs boasts the sleek elegance of a luxury supercar for the ride of your life




Silver Cross Aston Martin Surf, in a limited edition of 800
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THERE IS A definite romance about getting your first set of wheels – and blessed indeed is the individual whose first brilliantly shiny alloy wheels are of the Aston Martin variety. Such will be the good fortune for an elite brood of babes and toddlers lucky enough to be chauffeured in the crème de la crème of perambulators: the new Silver Cross Surf Aston Martin edition.

So how did this happy union of two iconic brands come about? “Both brands’ core values are very similar: Silver Cross is typified by elegance, innovation and practicality, while Aston Martin conjures up beauty, power and soul. We like to think the Silver Cross Surf Aston Martin Edition embraces all of these exceptional qualities in one sleek, high performance travel system,” explains Phil Taylor, Head of Design at Silver Cross. With fine Aston Martin detailing, including the striking signature spoked wheels and iconic winged motif on the supersoft Alcantara-lined seat pad, it goes without saying that your baby is assured of the smoothest of rides. The award-winning Surf – lucky recipient of the Junior Design Awards 2012 accolade for Best Baggy – is already prized for its elegant good looks along with superb suspension and easy handling. An all-terrain outdoor travel system that you can attach a car seat to for your newborn, it converts from a pram with a “baby nest” into a pushchair with three positions, including flat. The seat can also be swiftly switched from front- to rear-facing to suit your baby’s needs.

Should you choose to transport your baby in an SCS AME – and indeed why not abbreviate in the manner of Aston Martins DB9? – she will instantly join the ranks of a very exclusive club: there are only to be 800 prams in existence worldwide, each one bearing an engraved brushed chrome number plaque and coming with its own certificate of authenticity.

And there you have it. If James Bond ever had a baby, surely this would be his mode of transport du choix. And of course, with a mini majesty in the offing this summer, could perchance a certain Mr and Mrs Windsor be on the waiting list? “If Kate and William would like one, we would love to reserve one for them,” says Taylor.  

The Silver Cross Surf Aston Martin Edition costs £2,000 and is available exclusively from Harrods.


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