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Skip Hop Zoo Straw Bottles Q&A with Sarah Krass - Best feeding product 2014 - HIGHLY COMMENDED

We meet the director of marketing behind the 2014 Junior Design Award-winning entry

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Sarah Krass, Director of Marketing, Skip Hop

What did you love to eat the most, as a child?

Macaroni and cheese

What do you love most about working in the world of family-friendly food accessories?

The possibilities are endless. Every day there is another choice to pack in the lunch kit, straw bottle, lunch or snack bags. There is so much inspiration to take from the web. 

What makes your brand so great for families?

At Skip Hop we have all kinds of accessories that help transition the child from home to school – and all of the products have different features of innovation that make the day easier for the little ones.  Extra large clips on the lunch kits to make opening easier, gripable utensils that keep them from slipping out of little hands, snack bags that stand on their own. The straw bottles don’t drip, come with an extra straw, and have a handy strap to hold on to.

How important is it to keep up with changing trends?

We absolutely know what little kids need, what they look for, and how they live; it is important to understand the customer. Our products are not trend based and our designs withstand the test of time, becoming classics in the kid world.

Why is it important to ensure a high quality in family brands? How do you do that?

Quality is at the base of everything we create. We have rigorous testing standards to ensure products live long with families and are safe to use.

Why did you enter the Junior Design Awards?

We think parents and children all around the world enjoy Skip Hop products, straw bottles are one of our most popular items, the design is perfect for little hands learning to drink on their own and transitioning to big cups.

What do you predict for the future of family-friendly products?

Companies will continue to make innovative products that transform dinner/bath/playtime into an easy stress-free event.

Can you give us some great tips on how to get your children to eat their greens?

We make cauliflower into creamy mash with cheese to try to make it easier to introduce; hiding vegetables in other foods is a great way to ensure your kids get enough vitamins and nutrients!

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