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Viktor&Rolf for Bugaboo – first look

Bugaboo reveals special edition Viktor&Rolf Cameleon for Bugaboo

Posted: 14 August 2012
by Emma Daly

Celebrity favourite pushchair brand Bugaboo has a history of top fashion collaborations – Marc Jacobs, Paul Frank, Missoni – and now Viktor&Rolf has been added to its glittering portfolio.

Exclusively available at Harrods from Saturday September 1, the Viktor&Rolf design will, as Chief Marketing Officer Madeleen Klaasen said, “Both literally and figuratively turn what’s expected upside down”. In one sleek step it combines new car luxe, with the purity of a newborn.

Aptly named the ‘My First Car’, the Bugaboo Cameleon3 sports a chic license plate stating ‘bb-hearts-VR’.

Launching in stunning slate grey with sports car-style fabric, the chassis is complete with a leather-look canopy, beautiful hand-stitched leather-look handles and silver alloy wheels adorned with the Viktor&Rolf emblem.

Effortlessly move from the bassinet to seat as your child grows and finish the look with a delightful matching Viktor&Rolf footmuff.

The limited edition design will be on sale for approximately 12 months (or while supply lasts) from September 1 to September 16 and then at selected stores onwards. RRP £1250.

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Viktor&Rolf, Bugaboo, Cameleon, pushchair, buggy, fashion, Missoni, Marc Jacobs, Paul Frank, Harrods

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