Today's the day! For the first time ever, UK fans can buy from the new Ralph Lauren website

For so long, we've loved the unique preppy All-American style, but up to now we've never been able to buy it directly from Ralph Lauren online. Today all that changes with the exciting launch of the new interactive website, with a brilliant children's storybook and lots of gorgeous children's clothes – with an easy-to-use click to buy facility.

The RL Gang is made up of eight quirky individual characters, each with their own distinct tastes and dislikes, and their own unique personality – just like our children!

River is a born adventurer who dreams of travelling the world. He's forever studying maps of the world and looking at life under the magnifying glass. His style is rugged and hard-wearing, so he loves checks and lumberjack styles, padded gilets and jackets and hardwearing jeans that combine comfort and style.

You can look inside River's wardrobe too.