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The purple party glitterati

Junior celebrates the opening of the new Purple Dragon members club in Chelsea

The cookery room, restaurant, music room and superhero area await you...
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Crudities are served, celebrities mingle happily, the latest technology is on hand to provide entertainment and a gigantic pool waits to be filled with water to invite it's first guests in for a dip. It all sounds very grown up, but Purple Dragon is actually a private members club with a difference - this one is for the kids; and by golly will they be glad you enrolled them.

Junior attended the sparkling launch party of the Purple Dragon member's club in Chelsea, celebrating amongst celebrity guests including supermodel Eva Herzigova, model and designer Jasmine Guinness, socialite Tamara Beckwith and Sara Parker Bowles - all of course who were in attendance with their children.

The original Purple Dragon, located in Battersea, has been transformed into a well-appointed kindergaten and day nursery, whilst the new venue in Chelsea is now the private members club. It boasts a wild array of themed rooms, from the best music room Junior has ever seen - fitted with purple piano and an extensive collection of instruments and musical gadgets - to culinary chambers complete with kitchen equipment and well-trained staff, to the soft play area - a complete play time paradise. Members are also privvy to a smorgasbord of mouth-watering nibbles and delightful desserts from the restaurant.

Junior loves... * the interactive bubble wall * play volcano and giant dinosaur * purple piano * the imagination room (with seperate area for babies) * electric race car track * climbing frame with zip wire * trampoline * virtual golfing range * superhero area * swimming pool * ball pool * Wii computer games with giant television screen

The best thing about the Chelsea venue is that even with hundreds of children racing around, dressed like superheroes or swinging down a zip wire, the feeling of space and chic decor is not lost. There are plenty of comfortable and stylish areas to watch children play and a fantastic reading room for parents; a real haven for children and parents alike in central London. We can't wait for the swimming pool to be filled - last one in's buying the ice cream!

Click through the gallery above for lots more pictures. For more details and for how to become a member, visit Purple Dragon online

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purple dragon, play centre, soft play, games, day out, members club, south london, london

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