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Selfridges' new childrenswear floor

The Junior Design Award winning department store opens new childrenswear floor

Posted: 21 August 2012
by Fiona McKim

Zadig & Voltaire drops into Selfridges' new department

Although it's just been voted the Best Department Store In The World for the second year running and garnered an even more prestigious accolade – the Junior Design Award 2012 for Best Childrenswear Department –  Selfridges is refusing to rest on its luxurious laurels and is opening a brand new destination floor full of fabulous children’s fashion, toys and furniture. The store’s current stable of labels, including Bonpoint and Burberry, will be elevated to the lofty heights of the fourth floor along with new drops from hip French label Zadig & Voltaire and heritage British brand Hackett. This considered edit of covetable clothing will be complemented by a selection of interiors brands including Le Cerise Sur Le Gateau, a children’s chill-out area and more toys than you can shake a Steiff at.

Times: 9.30am–10pm. (Mon–Sat), 11.30am–6pm. All ages. 400 Oxford Street W1A 1AB. Tel: 0800 123 400


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junior design awards, 2012, selfridges, childrenswear, children's fashion, boys, girls, baby, designer

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