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Keep an eye out for candy coloured balloons and limited edition designer goodie bags being handed out this weekend to mark the first edition of free pop-up broadsheet newspaper, The Lexum. Created by luxury online childrenswear retailer AlexandAlexa.com it will be distributed at London's Southbank and in Covent Garden as well as outside Selfridges in Manchester and Harvey Nichols in Leeds this Saturday, March 10.

All of the gorgeous, candy coloured tote bags handed out will contain treats up to the value of £15 along with the copy of The Lexum, whilst 100 of the goody bags will contain delights ranging up to £500 in value including Suzanne Ermann clutches and Vivienne Westood for Mini Melissa jelly shoes.

AlexandAlexa.com won the prestigious Best Online Fashion Retailer award in the inaugural Junior Design Awards 2011