Unveiling a fabulous Ralph Lauren digital show that lights up London's Bond Street
A glittering array of stars came out last night – both in the dark night sky and within the confines of the flagship Ralph Lauren store on Old Bond Street. The reason? To celebrate 10 years of digital innovation, Ralph Lauren was presenting a spectular 4D show heralded as "the ultimate collison of Fashion, Art & Technology.”
The evening was celebrated with chinking of champagne glasses as guest of honour David Lauren, son of designer Ralph and Senior Vice President of Advertising, Marketing and Corporate Communication, mingled with guests. As invited guests and curious passers-by gathered at 8.30pm, we were treated to a spectular 4D Ralph Lauren showcase that covered the entire facade of the impressive building, featuring catwalk shows, giant cologne bottles, galloping Polo horses and a special appearance from the man of the moment, Ralph.
Posted: 19/11/2010 at 07:15
