Junior will be reporting straight from the latest edition of the giant childrenswear tradeshow, bringing you all the breaking news and catwalk images from the autumn winter 2014-15 kids' fashion collections
Pitti Bimbo 78, Florence, Italy. 16-18 January 2014
For fashion journalists, the month of January guarantees three things: Resolutions that are made to be broken, lunchtimes generally spent eating soup at your desk, and various kids' fashion teams from around the world making the bi-annual pilgrimage to Florence, Italy to see the new season's collections. The new season this year being autumn/winter 2014-15.
This happy event takes us away from the grey gloom of London town and on to the glamourous streets of Florence, to the grand Fortezza da Basso exhibition space where the new collections are shown on stands and on the catwalk.
We will be bringing you all the catwalk reports and pictures as soon as the shows have happened, to guarantee the first look at the new season shapes, colours and silhouettes for boys and girls. There will be 450 kids' collections shown at the Pitti Bimbo fair, in total.
Keep reading www.juniormagazine.co.uk for all the latest updates
Already on our list of shows and events to see are: Moncler Enfant, Il Gufo, Monnalisa, Dolce & Gabbana, Roberto Cavalli, Miss Blumarine, and lots more. There is also the return of Brilliant Little Britain; a showing of some of our favourite British kids' fashion brands: Bonnie Baby, Hucklebones, No Added Sugar and Indikidual.
There is an overarching theme to every edition of the Pitti Bimbo tradeshow. This season is ROCK ME PITTI, which we can only assume means we need to get perfecting our air guitar...
Agostino Poletto, deputy general manager of Pitti Immagine, explains more: “With ROCK ME PITTI, the theme for this season’s Pitti fairs, Pitti is dropping a virtual coin into a sparkling global jukebox that produces sounds, words and images, entertainment and emotions, business and creativity. To do with music what we always do with fashion: choose the best, the newest, the most interesting and reinterpret it with our unique style to offer our visitors a dimension of pleasure and entertainment”.
"During Pitti Bimbo the strategic spots on the Fortezza da Basso grounds – like the Apartment and New View sections as well as the program Alternative Set - will be enlivened by performances and installations, images and cult objects related to the world of music, to the echoes of a new sound, presenting the varied spirit of fashions for kids – a song that Pitti Bimbo sings so well."
The new names, special projects and reentries at this edition include: Bikkembergs, Gusella IKKS Junior, Lili Gaufrette, Little Eleven, Melissa, MSGM, Patrizia Pepe and Trudi.
Read our spring/summer 2014 trend reports...