Photographer Rankin teams up with Marks & Spencer
World famous photographer Rankin photographs the new Marks & Spencer kids campaign
Free-runner Zachary Middleton
Rankin, the fashion photographer famous for his penchent for ring-flash eyes and his Dazed & Confused publishing empire, has teamed up with Marks & Spencer on their new kidswear campaign. The photographer wanted to take a different approach to casting and avoided child model agencies, instead choosing to cast exceptional children with entertainment talents. "I wanted more authenticity," he says. Marks & Spencer also wanted to capture the spirit of the 'X Factor' generation and to inspire mini-shoppers.
Rankin, Marks & Spencer, Marks & Spencer kidswear, Marks & Spencer childrenswear. kidswear, childrenswear, boys fashion, girls fashion, childrens fashion, kids fashion, M&S kidswear, M&S
Discuss this story