Photographer Rankin teams up with Marks & Spencer

Rankin, the fashion photographer famous for his penchent for ring-flash eyes and his Dazed & Confused publishing empire, has teamed up with Marks & Spencer on their new kidswear campaign. The photographer wanted to take a different approach to casting and avoided child model agencies, instead choosing to cast exceptional children with entertainment talents. "I wanted more authenticity," he says. Marks & Spencer also wanted to capture the spirit of the 'X Factor' generation and to inspire mini-shoppers.