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Party with Brooks Brothers to celebrate the new children's collection

Head to the Brooks Brothers Regent Street store for fun and goodies to celebrate the first-ever girls' collection

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Brooks Brothers is something of a retail institution in America, showcasing tailored and casual looks. On April 7, 1818, at the age of 45, Henry Sands Brooks opened H & DH Brooks & Co on the cobblestone streets of New York City. His guiding principle: “To make and deal only in merchandise of the finest quality, to sell it at a fair profit and to deal with people who seek and appreciate such merchandise.”

Cary Grant, Gary Cooper, Rudolph Valentino, Errol Flynn, Rudy Vallee, and John Barrymore were some of the best-dressed men of their time, and all were Brooks Brothers customers, as was Katharine Hepburn, one of the first Hollywood starlets to don trousers, who headed to Brooks Brothers for her tailoring.

For Autumn 2010, the story continues with a new chapter, as Brook Brothers introduce Fleece, a new collection for children – and for the first time, a collection for girls, featuring tartan party dresses, cardis and blazers for the girls and butto-down shirts, smart suits and rugby shirts for boys.

To celebrate the new Brooks Brothers childrenswear collection, the flagship Regent Street store will be opening its doors to a carnival-themed children's party on Sunday 26 September from 2–6pm. There will be bubbly Buttons the clown performing, the comical duo Punch and Judy and balloon modelling, plus a fantastic 20 per cent discount on the day.

Brooks Brothers, 150 Regent Street, London , W1

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