No Added Sugar launched their flagship store in style
Quintessentially cool Brit label No Added Sugar joins the ranks of fashionable boutiques in London’s Notting Hill with the opening of its flagship store. Famed for their quirky, edgy clothes for boys and girls from baby to 12 years, the No Added Sugar shop also features art installations and exhibitions from young British artists.
There was a distinct party atmosphere for the launch of the store with a definite buzz of excitement in the light, airy and beautifully decorated new store.
Amongst the guests attending the launch, children were playing an array of exhuberant party games lead by party entertainers extraordinaire Sharky & George, and the No Added Sugar big white bunny also made an appearance.
The children also enjoyed the food on offer, cookies with holes in the middle, perched on tumblers of milk and bunny shaped sandwiches, while parents perused the rails of knitwear, metalics and geometric prints.
No Added Sugar's first partywear collection for girls and boys had just landed in the store, and the palette of squirrel greays, rosy pinks and winter blues looked fantastic on display.
To visit the new No Added Sugar store go to 57 Ledbury Road, Notting Hill, London, W11 2AA: tel 0207 221 3212. Open Mon–Sat 10am–6pm; Sunday: 11am-4pm